Google Local Services Ads Management

When you work with Evocative’s paid ad specialists, you’ll maximize your ad spend to achieve your specific business goals.

Our goal is to make the ad management process as stress-free as possible. With Evocative handling your Google Local Services ads, you can focus on running your business while we manage your budget efficiently. Rest assured, we’ll ensure you get the highest ROI without ever exceeding your campaign budget.

Our ad management plans include review solicitation through the Google Local Services platform.

With 88% of people trusting consumer reviews as much as personal recommendations from friends and family, reviews play a vital role in driving foot traffic to your local business. Our Agency helps you leverage these reviews to enhance your social proof, boosting both leads and revenue.

Our ad management solutions include advanced geographic targeting to help you reach your ideal customers more effectively.

With precise geographic targeting, you can connect with leads in specific, high-value areas around your local business. This feature ensures that your ad budget is used efficiently, allowing you to focus on attracting the most valuable customers within your target regions.

The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.

Evocative Studio will help you apply, set up, and optimize your business profile.

Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.

In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside your operation area.

You can also edit your weekly budget, business hours, service areas, and job types in your profile.

Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.

Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.

When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:

1. Reply: When you reply, you send a message in email or text to people who reached out to your business.
2. Call: If someone provides their phone number, you can give them a phone call to follow up.
3. Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.

With Evocative as your ad partner, you can easily monitor lead flows and control your budget through the platform to help you get the best results.