Building a Memorable Brand Identity
Your brand is more than just a logo; it’s the entire experience you deliver to your audience. At Evocative Studio, we craft distinct brand identities that capture the essence of your business. From logo creation to a full visual storytelling suite, we create cohesive, memorable designs that make an impact.
Brand Guidlelines
Brand guidelines are the cornerstone of a cohesive brand experience, defining essential visual elements such as color schemes, typography, and logo applications across every channel.
Our team meticulously develops guidelines that encapsulate your brand’s personality, ensuring each element is thoughtfully chosen to reinforce your brand’s identity consistently, from digital assets to print materials.
Beyond visual components, we provide in-depth guidance on tone, style, and voice to help maintain a unified brand presence across communications.
By establishing these foundational elements, we ensure that everyone representing your brand can do so accurately, enhancing recognition and trust among your audience.
Visual Storytelling
Visual storytelling goes beyond aesthetics; it’s about crafting a narrative that resonates emotionally with your audience. We create cohesive brand aesthetics by selecting colors, fonts, and imagery that align with your brand’s essence.
Our storytelling approach ensures each element contributes to an engaging brand story that builds deeper connections and fosters loyalty.
We design with purpose, creating visuals that reflect your brand’s journey and values while capturing the attention of your target market.
Our focus is on delivering visuals that are not only appealing but also memorable, allowing your audience to instantly recognize and connect with your brand across all platforms.
Brand Positioning & Messaging
Effective brand positioning and messaging differentiate you in a competitive landscape. We work closely with you to define a distinct voice, value proposition, and personality that speaks to your target audience.
This process involves identifying core values and unique selling points, which we then translate into impactful messaging that highlights your brand’s strengths.
Once established, we ensure your messaging is adaptable across all platforms and communications, from social media posts to print materials.
This clear and consistent voice positions your brand as an authority in your field, helping you build meaningful relationships with your audience and a lasting reputation.
Packaging Design
Great packaging goes beyond appearance; it’s about functionality, consumer experience, and brand expression.
Our packaging designs are created with the end-user in mind, balancing visual appeal with practicality. We ensure that every package represents your brand’s identity while providing an enjoyable and efficient unboxing experience.
From material selection to layout and finishing touches, our team considers every detail to make your packaging both visually striking and purposeful. Whether it’s eco-friendly materials or luxurious finishes, we customize our approach to meet your specific needs, helping your product stand out on crowded shelves.
Business & Marketing Collaterals
We design a range of collaterals that visually represent your brand’s professionalism and dedication to quality. From brochures and business cards to social media graphics, each piece is crafted to strengthen brand recognition and convey your message with clarity and style.
These assets reflect your brand’s essence, whether used in a meeting or shared online.
Our collaterals are created to maintain consistency across all touchpoints, reinforcing brand identity at every interaction.
By producing high-quality marketing materials, we ensure your brand leaves a positive impression, enhancing credibility and trust with your audience.
Brand Refresh & Rebranding
As markets evolve, so do brands. Our rebranding services are designed to help you stay relevant while preserving the core identity of your business.
Whether you need a subtle refresh or a complete overhaul, we assess your brand’s current positioning and identify areas for improvement, ensuring your brand’s look aligns with modern trends.
With a strategic approach, we update elements such as logos, colors and messaging to revitalize your brand’s presence.
Our rebranding process breathes new life into your identity, creating a contemporary and memorable look that resonates with your audience while reflecting your brand’s evolution and ambitions.
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F.A.Q.
We create cohesive brand visuals, including logos, color palettes, and typography, that align with your brand’s values and objectives.
A distinctive visual identity, crafted with Adobe Illustrator and Photoshop, enhances brand recognition, builds trust, and attracts your target audience.
Yes, we offer rebranding services using Figma and Adobe XD to refresh and elevate your brand’s look and feel, ensuring it’s relevant and appealing.
We emphasize logos, typography, color schemes, and imagery that convey your brand’s unique personality.
We provide brand guidelines that ensure cohesive visuals across all digital and print channels, enhancing brand impact and recognition.
Gold Package
Brand Essentials- Logo Design: 2 initial concepts with 1 final revision
- Color Palette definition
- Typography creation
- Basic Brand Guidelines: A concise PDF document covering primary branding elements
- Social Media Profile Kit: Simple assets for your Social Media
Platinum Package
Complete Brand Brand Identity- Logo Design: 3 initial concepts with up to 3 revisions
- Comprehensive Brand Guidelines: A extensive document covering colors, fonts, brand voice, and basic applications
- Color Palette & Iconography Set: Primary and secondary color options with custom icons
- Social Media Assets: developed social media profile and post templates
- Presentation Brand template
Diamond Package
Ultimate Brand Identity- Advanced Logo Design: 3-4 initial concepts with 3 revisions
- Detailed Brand Guidelines: 20+ page brand manual with logo, colors, fonts, voice, and example applications
- Marketing Collaterals: Basic brochure, business card, and template design for social media
- Brand Photography Style Guide : Recommendations for photography style, lighting, and editing
- Brand Story Development : that encapsulates the brand’s mission and vision
- Packaging Design Consultation: Guidance on aligning packaging with brand identity
- Brand Messaging Workshop: 2 hours session to clarify brand values and tone
- Post-Launch Brand Review : Follow-up session after brand launch to assess brand consistency, identify areas for improvement, and make any final adjustments