Bluesky is gaining attention in social media circles, with a surge in users and growing interest from publishers and brands. But the big question remains: is it worth including Bluesky in your social media mix?
What Is Bluesky, and Why Is It Trending?
Bluesky, often compared to X (formerly Twitter) and Threads, has seen impressive growth recently. The app has surpassed 20 million users, tripling its user base since August. Events like the U.S. election and dissatisfaction with competitors—such as Threads’ algorithm-heavy feed and X’s polarizing management—have contributed to its rise.
Bluesky allows users to access a “Following” feed for real-time updates without political content restrictions, which resonates with audiences seeking more control over their experience.
How Does Bluesky Compare?
While Bluesky’s growth is noteworthy, it’s still far behind its larger competitors:
- Threads: 275 million users
- X (Twitter): 500 million users
Bluesky’s niche appeal and focus on specific sectors make it more like Mastodon—popular with tightly knit communities but unlikely to challenge larger platforms directly.
That said, the platform has unique advantages, such as its minimalist design, flexibility for real-time interactions, and appeal to groups looking for spaces without algorithmic constraints.
Should Your Brand Be on Bluesky?
It depends on your goals and audience:
- Experiment with New Platforms: If your brand thrives on engaging early adopters or niche communities, Bluesky could be a valuable addition.
- Reserve Your Handle: Even if you’re not ready to dive in, claim your handle to secure your brand’s presence for future use.
- Stay Alert to Growth Trends: While Bluesky is still growing, its long-term viability depends on maintaining user momentum and differentiating itself from competitors.
Why Bluesky May Be Worth Watching
Bluesky stands out by enabling real-time discussions and supporting link sharing without restrictions, making it attractive to certain audiences. Additionally, its surge in daily active users—up 500% in the U.S. and 350% in the U.K., according to Similarweb—indicates growing interest.
However, it’s too early to say whether Bluesky will become a key player or remain a niche platform. Major competitors like Threads and X have more resources to adapt and compete, which could impact Bluesky’s momentum.
Your Next Steps
If you’re exploring Bluesky for your business, focus on these steps:
- Claim your handle: Protect your brand identity.
- Test engagement: Experiment with posts to gauge audience response.
- Monitor platform evolution: Stay informed about new features and growth trends.
Bluesky may not yet be essential, but it’s worth keeping on your radar, especially if your brand thrives on building connections in emerging spaces.
Build Your Social Media Strategy with Evocative Studio
Navigating new social media platforms can be challenging, but we’re here to help. At Evocative Studio, we specialize in creating tailored social media strategies that fit your brand’s needs. Whether you’re exploring Bluesky, Threads, or other platforms, we’ll help you make informed decisions.
Contact us today to optimize your social media presence and connect with the right audiences!