Sector: Fashion
Client: Olooh
Location: Abidjan, Ivory-Cost & Paris, France
Project Duration: 2024 – Ongoing

Project Overview:
Olooh is a high-end Ivorian fashion brand founded by Kader Diaby, celebrating Ivorian artistry with a modern luxury aesthetic. We were called in to launch Olooh’s e-commerce platform, develop a cohesive communication strategy, launch a new collection SS25 and execute targeted advertising campaigns, bringing the brand’s vision and values to a global audience.

Objectives and Approach:

Our involvement with Olooh was comprehensive, focused on establishing a distinct digital identity and maximizing reach and impact for its latest collection launch:

  • Content Creation: We brief to develop captivating visual and written content to showcase Olooh’s craftsmanship, highlighting unique pieces and sharing the narrative of Ivorian heritage behind each collection.
  • E-commerce Development: We contribute to launch an efficient e-commerce platform tailored for luxury fashion, ensuring a seamless user experience from browsing to checkout, effectively expanding Olooh’s reach beyond Ivory Coast.
  • Digital Advertising Campaigns: Utilizing targeted Meta and Google campaigns, we reached relevant global and local audiences, increasing brand visibility and retail & online sales.
  • Social Media Management: We managed Olooh’s social channels, crafting engaging posts (Instagram, Facebook, Pinterest & TikTok) and responding to customer interactions to build a strong brand community and amplify the brand’s story.

The Journey and Results:
Since implementing this strategy, Olooh has seen significant growth and engagement:

  • Increased Online Visibility: The advertising campaigns led to a notable increase in website traffic and e-commerce sales, successfully positioning Olooh as a luxury brand on the international stage.(+120% Reach)
  • Engaged Community: Our social media strategy fostered a vibrant, engaged audience, with fans worldwide connecting to the brand’s vision and ethos. (+90% Reach on Social Plateforms)
  • Digital and Global Press Coverage: Strategic PR outreach led to features in prominent fashion publications, amplifying the brand’s voice and mission of celebrating African artistry.

Beyond the Product Line:
More than just fashion, Olooh embodies cultural heritage and sustainability, resonating deeply with both local and international audiences. This collaboration has cemented Olooh’s position as an establish luxury African craftsmanship and a pioneer in sustainable, culturally rooted fashion.

Conclusion:
The success of our partnership with Olooh underscores the impact of a strategic digital approach that combines storytelling, targeted advertising, and robust e-commerce solutions.

We’re proud to have contributed to Olooh’s journey in bringing Ivorian artistry to the forefront of global fashion.

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