Pinterest continues to evolve its holiday shopping initiatives, blending technology with creativity to deliver engaging experiences for users and advertisers alike.

From TV Events to Curated Gift Guides

In 2022, Pinterest debuted its “Shop the Holidays” event on Pinterest TV, offering shoppable content featuring a mix of direct-to-consumer, local, and global brands. By the following holiday season, the platform took its efforts offline, partnering with Anthropologie to open a shoppable home in Brooklyn Heights, New York. The space featured curated products and QR codes linked to Pinterest boards.

This year, Pinterest focuses on curated gift guides and shoppable wishlists, simplifying the path from inspiration to purchase.

Making Pinterest More Shoppable

Over the years, Pinterest has rolled out updates designed to attract advertisers and enhance the shopping experience for users. Notable features include direct links to brand websites, mobile deep links that take users to specific pages in retailer apps, and improved tools for managing product catalogs.

These efforts are paying off. In Q3 of this year, Pinterest reported an 18% revenue increase, reaching $898 million, while monthly active users grew 11% year-over-year to 537 million.

AI: The Driving Force Behind Growth

Pinterest credits its AI advancements for these impressive results. “Our AI investments are driving results by powering better personalized experiences and greater performance for advertisers,” said Pinterest CEO Bill Ready. Lower-funnel ad tools are also proving to be a major growth driver, offering advertisers new ways to reach Pinterest’s growing audience of engaged shoppers.