Imagine merging the convenience of online shopping with the tactile joy of browsing in-store. Thanks to a recent update to Google Lens, this is now a reality. This innovative feature lets you access tailored product information for items available in the store you’re in—instantly and effortlessly.

A New Era of Connected Shopping

Today, over 70% of Americans use their smartphones while shopping in physical stores, according to a recent survey by Google and Ipsos. During the holiday season, shoppers often face the dilemma of enjoying the in-store experience while wanting the confidence of online reviews and price checks. Google Lens bridges this gap, turning your smartphone into a personal shopping assistant.

Here’s an example: imagine spotting a Play-Doh set you’re considering as a gift. With Lens, you can simply snap a photo of the box to see reviews, compare prices, and even discover similar products—all without leaving the aisle.

Enhancing the In-Store Experience with AI

What sets this feature apart is its focus on the in-store experience. Unlike other tools, Lens prioritizes showing products that are physically available at the store you’re visiting, excluding items only found on the retailer’s e-commerce site.

While Google’s advanced Gemini AI model powers this update, the experience feels intuitive and familiar. There’s no emphasis on the technology behind it; instead, it seamlessly integrates into the way consumers already use their phones, making AI a practical tool for everyday tasks.

Seamless Integration for Retailers and Shoppers

The updated Lens is available to all Google app users who’ve enabled location sharing and works at stores that have shared their inventory data with Google. This means shoppers can enjoy a smoother, smarter experience while retailers can better connect with their customers.

Let Evocative Studio Elevate Your Digital Presence

At Evocative Studio, we specialize in blending technology and innovation to create digital solutions that empower businesses. Need a cutting-edge website or seamless integration of AI-driven tools like this? Contact us today to design a bespoke online experience tailored to your audience.